DEALERSHIP
MARKETING

Marketing is becoming a key driver of vehicle and aftersales service sales

DEALERSHIP MARKETING

At a time when much of the buying journey takes place before the customer enters the showroom, marketing is becoming a key driver of vehicle and aftersales service sales.

DEALERSHIP
BRAND
BUILDING

DRIVING
CUSTOMER
TRAFFIC

DELIVERING
OUTSTANDING
EXPERIENCE

1

BUDOWANIE
WIZERUNKU
DEALERA

2

GENEROWANIE
RUCHU
KLIENTÓW

3

ZAPEWNIANIE
POZYTYWNEGO
DOŚWIADCZENIA

Dealer Marketing Fitness Program

A comprehensive program for managing marketing activities across sales and aftersales, based on years of hands-on experience by IMS business practitioners.

TEAM

Building the optimal structure and the team’s professional capabilities

STRATEGY

Defining key pillars of marketing activity: what we offer, to whom, and how

OBJECTIVES

Defining objectives for dealership brand image, customer traffic, and experience

ACTION PLAN

An activity roadmap segmented by models, media channels, and timelines for sales and aftersales

AGENCIES

Selecting external partners and defining the principles of cooperation

CAMPAIGNS

Execution of marketing activities along with the optimization of their effectiveness and cost-efficiency

POINT OF SALE

PoS materials, multimedia integration, and sensory marketing

CUSTOMER JOURNEY

Delivering an outstanding customer experience throughout the sales and ownership journey

DIGITALIZATION

Implementing digital customer service tools in sales and aftersales

CRM AND BDC

Maximizing sales conversion and customer loyalty
MORE

Program benefits

An optimal
activity plan

Improved campaign
effectiveness

Maximizing budget
efficiency

Business maturity
assessment

Enhanced employee
competencies

Readiness for new
market challenges

OUR OFFER

Explore our training and development programs

VEHICLE & SERVICE
SALES

AFTERSALES
SERVICES

QUALITY STANDARDS
& PROCESSES

SALES FUNNEL MANAGEMENT

BUSINESS DEVELOPMENT
CENTER (BDC)

MANAGEMENT
REPORTING

HUMAN
RESOURCES (HR)

DIGITALIZACJA
SALONU

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